Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required the more importance is attached to each signal. Parrot Analytics' television demand data highlights the global TV content monetization opportunities for History and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most. Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. Global TV content analytics for the attention economy
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